Partnership for a Drug-Free New Jersey
Recognized with Seven Jersey Awards
 

Millburn, NJ — The Partnership for a Drug-Free New Jersey (PDFNJ) earned recognition for its efforts to tackle the opioid and addiction crisis, earning seven awards at the 55^th Annual Jersey Awards last month.

The awards are organized and judged by New Jersey Ad Club, the largest association in New Jersey that represents advertisers, marketers, media and public relations professionals.

PDFNJ received recognition for the following campaigns:

Teen & Stress Media Campaign
Many teenagers experienced stress and anxiety due to changes caused by the COVID-19 pandemic, such as transitioning from in-person to virtual learning. These pressures could potentially increase their risk of experimenting with and using substances. Through this campaign, PDFNJ aimed to inform parents about the warning signs.

• Out of Home: Transit-Bus: Internal & External (First Place)
• Out of Home: Transit Shelter (Third Place)
• Public Relations: 3 or More Elements (Third Place)
• Television: Public Service Announcement (PSA) (Third Place)

Knock Out Opioid Abuse Day
This campaign spotlighted the collective efforts of New Jersey communities to increase awareness of the dangers of prescription opioid usage. Knock Out Opioid Abuse Day serves as a channel to provide crucial information to healthcare workers, community heads, and households.

• Public Relations: Special Event / Client Celebration (Third Place)

Knock Out Opioid Abuse Day Learning Series
This campaign showcased PDFNJ’s monthly webinar series, which provides New Jersey residents with insight from both local and national experts on the opioid epidemic and new developments in addressing the issue.

• Public Relations: Not for Profit/ Pro Bono Work (Second Place)

Even A King
This campaign showed that opioid dependence can affect anyone, be it an athlete, celebrity, academic or someone from a supportive family. Only five days of use can result in an opioid use disorder.

• Transit Rail (Second Place)

“We are truly honored to receive these awards from the New Jersey Ad Club,” said Angelo M. Valente, executive director of the Partnership for a Drug-Free New Jersey. “It’s a testament to our team's hard work, dedication and commitment to creating campaigns that educate our communities on how we can prevent drug use together.”

For more information about the Partnership for a Drug-Free New Jersey, visit www.drugfreenj.org.

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Best known for its statewide anti-drug advertising campaign, the Partnership for a Drug-Free New Jersey is a private not-for-profit coalition of professionals from the communications, corporate and government communities whose collective mission is to reduce demand for illicit drugs in New Jersey through media communication. To date, more than $200 million in broadcast time and print space has been donated to the Partnership’s New Jersey campaign, making it the largest public service advertising campaign in New Jersey’s history. Since its inception the Partnership has garnered 226 advertising and public relations awards from national, regional and statewide media organizations.