Joseph "JP" Miele
The mission of the Partnership for a Drug-Free New Jersey is, simply, to "unsell" drugs to the people of New Jersey - especially our young people.
In the late 1980's, our nation's advertising and media community took on the issue of drugs abuse in the United States. Using the skills and talents of America's top advertising professionals, the Partnership for a Drug-Free America (PDFA) was established to develop and run the largest pro-bono media campaign in our nation's history.
In 1992, we started the Partnership for a Drug-Free New Jersey (PDFNJ) as a state anti-drug alliance to localize, strengthen, and deepen drug-prevention media efforts. Strong support of New Jersey's media, leaders from government, the business community, and countless volunteers, have made PDFNJ one of the top alliances in the nation. Since our founding, New Jersey's print, billboard, radio, and television media outlets have donated more than $30 million in pro bono services for Partnership anti-drug messages, making PDFNJ the largest pro-bono media campaign in state history.
Partnership messages go far beyond "traditional" media. Our anti-drug messages can be found on PATH and New Jersey Transit trains and buses. More messages are placed in the Bell Atlantic Yellow Pages, in Department of Motor Vehicles registration renewal notifications, milk cartons, shopping bags, car litter bags, and many other venues.
At PDFNJ, we're striving towards, and succeeding in, our goal: that, whether in the workplace, at school, at home, or in the community, the people of New Jersey are never far from an anti-drug message. Your interest and support in this effort is deeply appreciated.
- Joseph A. Miele,
Chair of the Partnership for a Drug-Free New Jersey