2016 Winter PSAs
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Fried Egg 2016_15.mp4
Fried Egg 2016 is a nod to the Partnership for Drug-Free Kids’ iconic TV spot from the 1980s, re-envisioned to reflect parenting today and the change in awareness and perceptions about drug use. The TV spot opens with familiar imagery, an egg being cracked open on a cast iron frying pan, as the sound of hot butter sizzles. Then the voiceover says, “This is your brain. This is drugs. This is your brain on drugs. Any questions?” It transitions to a series of kids asking parents questions about different drugs in rapid succession. The PSA closes with a voiceover from actress Allison Janney: “They’re going to ask. Be ready. Go to drugfree.org.” (15 seconds)
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Fried Egg 2016_30.mp4
Fried Egg 2016 is a nod to the Partnership for Drug-Free Kids’ iconic TV spot from the 1980s, re-envisioned to reflect parenting today and the change in awareness and perceptions about drug use. The TV spot opens with familiar imagery, an egg being cracked open on a cast iron frying pan, as the sound of hot butter sizzles. Then the voiceover says, “This is your brain. This is drugs. This is your brain on drugs. Any questions?” It transitions to a series of kids asking parents questions about different drugs in rapid succession. The PSA closes with a voiceover from actress Allison Janney: “They’re going to ask. Be ready. Go to drugfree.org.” (30 seconds)
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Awkward Silence_30.mp4
A dad and his friend are having breakfast at a diner, but the dad seems very detached from their conversation. The dad finally tells his friend that his daughter has been using drugs and his friend doesn't know how to respond. The two sit in silence. No one knows what to say about drugs, but the Partnership does.
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Aaron _30.mp4
Aaron's prescription medicine addiction left him paralyzed, unable to speak, and entirely reliant on his parents' care for even the simplest tasks. (30 seconds)
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Just a Phase_30.mp4
A mom and her friend are catching up about their kids, when the mom mentions her daughter has recently got into drugs. The mom's friend is lost for words and says awkwardly it's probably 'just a phase.' No one knows what to say about drugs, but the Partnership does.
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Montez Family_30.mp4
Nacho and his parents are shocked at how quickly and deeply he became addicted to prescription medication and advise locking up your medicine cabinet.
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Reflection-Mom 2014_15.mp4
A son's reflection in the medicine cabinet mirror mimics a mother's movements as she takes her pain relievers. The ad aims to educate about the unique threat that medicine abuse poses to kids, and the important role parents and adults play in preventing the behavior and controlling the availability of these drugs. It makes the viewer think about who else is taking their medicine and encourages them to “mind their meds." (15 seconds)
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Reflection-Mom 2014_30.mp4
A son's reflection in the medicine cabinet mirror mimics a mother's movements as she takes her pain relievers. The ad aims to educate about the unique threat that medicine abuse poses to kids, and the important role parents and adults play in preventing the behavior and controlling the availability of these drugs. It makes the viewer think about who else is taking their medicine and encourages them to “mind their meds." (30 seconds)