Reflection-Mom 2014_30.mp4

A son's reflection in the medicine cabinet mirror mimics a mother's movements as she takes her pain relievers. The ad aims to educate about the unique threat that medicine abuse poses to kids, and the important role parents and adults play in preventing the behavior and controlling the availability of these drugs. It makes the viewer think about who else is taking their medicine and encourages them to “mind their meds." (30 seconds)

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