Statewide Study Finds NJ Parents See Connection Between Rx Abuse and Rising Heroin Abuse in NJ, but Don’t See their Homes as an Access Point for these Addictive Drugs


Press Release: For Immediate Release: August 21, 2014

Contact: Matt Scuteri, PDFNJ, 201-916-1032,

Angela Conover, PDFNJ, 201-916-1030,


Statewide Study Finds NJ Parents See Connection Between Rx Abuse and Rising Heroin Abuse in New Jersey, but Don’t See their Homes as an Access Point for these Addictive Drugs

MILLBURN – New Statewide Survey results released, today, by the Partnership for a Drug-Free New Jersey (PDFNJ) found that parents see their own home as being a top source for their children to access alcohol and do not see their home as an access point for prescription and over-the-counter drugs – despite the fact that a majority of parents recognize that the abuse of prescription narcotics contributes to the increase in heroin abuse rates in New Jersey.

The 8th PDFNJ bi-annual Tracking Study of Parent Attitude and Behavior in Alcohol and Drug Abuse, found New Jersey parents who feel that kids get prescription and over-the-counter drugs out of home medicine cabinets has dropped a significant 19 percent since 2012.

The Governor’s Council on Alcoholism and Drug Abuse’s 2014 Heroin Task Force Report found that the number of drug-related deaths in the state is skyrocketing, rising 53 percent from 2010 to 2012, with more than two-thirds of those fatalities involving prescription drug abuse.

 Parents’ behaviors toward managing unused, unwanted and expired medication have changed little since 2012:

  • 58% of NJ Parents have not taken an inventory of their prescription and OTC medicine in the past two months.  
  • 84% of parents reported they have not disposed of unused, unwanted, and expired medicine
  • On a positive note, the study finds significant increase -- in the number of parents who have talked to their children about the proper use of prescription or over-the-counter drugs such cough syrup or pain relievers.

 “All parents in New Jersey must take heed and talk to their children because prescription drug abuse could be happening in your homes – unfortunately, no family is immune from this epidemic and PDFNJ encourages all parents to secure their medicine cabinets, take inventory of the medicine in the home, safely dispose of their unneeded and unwanted medicine and talk to their children,” said Elaine Pozycki, Co-Chair of the PDFNJ Board of Directors.

PDFNJ has created a multi-media public service campaign to help get this message out to parents about their role in preventing prescription drug abuse, the signs and symptoms they should notice, and what to do if you suspect your child is abusing opiates. The campaign centers around the website TalkNowNJ.Com which features the testimonials of four New Jersey mothers who have been personally impacted by their child’s addiction that began with prescription drug use.

“PDFNJ is focusing our media efforts over the next 12 months of getting this information out to parents in New Jersey because the message of TalkNowNJ.Com will help save lives,” according to Angelo M. Valente, PDFNJ Executive Director. He noted that the website also features a quiz for parents to take to evaluate their knowledge of the signs of opiate abuse. 

Public Service Campaigns Continue to Positively Influence New Jersey

  • More than eight in ten parents (82%) say the ads encouraged them to talk to their children about using drugs or alcohol. 
  • Seven in ten say the ads made them more aware of the risks of using drugs and alcohol.
  • A majority of parents feel that the anti-drug ads have given them new information or told them things they didn’t know about drugs or alcohol. 
  • The more frequent the exposure to anti-drug ads, the greater the likelihood that a parent was: encouraged to talk to their children about the risk of using drugs and alcohol.

The Caucus Education Television, CBS Outdoor, New Jersey Transit, New York-New Jersey PATH, and the New Jersey Broadcasters Association are among the many media organizations that have partnered with PDFNJ to get the substance abuse prevention PSAs to the residents of New Jersey.

GFK Roper Public Affairs & Corporate Communications was commissioned by The Partnership for a Drug Free New Jersey to conduct a telephone survey among a sample of 500 parents with children ages 12-15 in New Jersey. The sample was randomly drawn from listed sample purchased from American Student Lists. Interviews for this wave were conducted from Interviews for this wave were conducted from January 16 - February 3, 2014..Data were weighted to New Jersey census data for key demographics of households with children ages 12-15. Margin of error at the 95% confidence level is +/- 5 percentage points for the total sample. 

Interview opportunities are available upon request

Best known for its statewide anti-drug advertising campaign, the Partnership for a Drug-Free New Jersey is a private not-for-profit coalition of professionals from the communications, corporate and government communities whose collective mission is to reduce demand for illicit drugs in New Jersey through media communication.  To date, more than $50 million in broadcast time and print space has been donated to the Partnership’s New Jersey campaign, making it the largest public service advertising campaign in New Jersey’s history. Since its inception the Partnership has garnered over 46 Advertising and Public Relations Awards from National, Regional & Statewide Media Organizations.